Course: Copywriting and Layout - 3.

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Type of Assignment: Individual submission.

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History of Assignment: This campaign consists of three different mediums: Traditional OOH, Nontraditional OOH, and Radio. I wrote the radio script and hired two professional actors to perform it.

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Ad Objective: To increase interests of FedEx International Shipping Service among the target audience by 20%, within the campaign period of December 20th, 2018 to January 20th, 2019.

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Main Message: To those who are responsible for sending out packages, documents, etcetera all over the world, FedEx is the only company that answers all your needs for cargo because we deliver to over 220 countries.