Course: Copywriting and Layout - 2.

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Type of assignment: Group presentation.

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My role: Creating the big idea (with the team), execution of three magazine ads in Adobe Photoshop and Adobe InDesign (solo), making the presentation in Microsoft Powerpoint (solo).

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Problem: Each berry is for a specific season. Blueberries are available from July to September. Raspberries are available from July to October. Strawberries are available from May to October. However, all imported berries are available all through the year which can make the target audience care less about Foodland Ontario Berries in their specific season.

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Ad Objective: To convince the target to buy locally grown products from Ontario because they are fresher, sweeter and juicier.

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Solution and Slogan: The new campaign with three different ads will speak to the target audience in emotional language emphasizing baking and the real story behind the fruit. Most of all, Foodland Ontario berries are SWEET. FRESH. JUICY.