Course: Copywriting and Layout - 2.

 

Type of assignment: Individual submission.

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History of assignment: In this campaign, three different audiences are targeted by using different messages on different mediums; Vacationers (Magazine), Students (Website Banner), and Photograph Enthusiast (Post Card).

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Ad Objective: To remind and persuade relevant consumer groups that a Nikon digital camera is a superior or viable alternative to the smartphone.

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Main Message: To those who love taking high-quality photos through long exposures: Nikon Coolpix answers all your needs because it is good at taking long exposure photos and, unlike your cellphone, it is capable of giving you better results in terms of quality; also, it is so easy to use.