Course: Copywriting and Layout - 3.

 

Type of Assignment: Individual submission.

 

Ad Objective: To convince dog or cat owners who currently feed their pets regular or low-priced pet food products that Purina One, a premium product, is well worth the extra cost.

 

Main Message: To those who feel bad when their dog looks at them sadly while asking for food, Purina One Smartblend Lamb & Rice is what you have been waiting for. It is delicious, has real lamb in it, and it appeals to the taste buds of your dog. Your dog will not beg for your food anymore.