Course: Copywriting and Layout - 4.

 

Type of Assignment: Individual submission.

​

Story of Assignment: Creating a campaign after the PR blunder of United Airlines incident; for more information, click here. This campaign consists of three different mediums: Non-Traditional OOH, Traditional OOH, and TV.

 

Ad Objective: To raise the brand out of the ashes and put them back in a positive light.

 

Main Message: To those who love travelling for leisure or business purposes, and value time and good quality service during their vacation; United Airlines now answers all your needs because it treasures your time and wants.